Our people

The quality, dedication and commitment of our people is what makes ORIMA unique.

More than 45 professional staff across offices in Melbourne, Canberra, Sydney and Brisbane. Over 25 specialised interviewers in our Indigenous field force, we are…

  • The brightest minds in the industry, with excellent analytical skills

  • People who believe in evidenced-based approaches to inform government decision making

  • Lateral thinkers and problem solvers – we find the best solutions

  • From a diverse range of qualifications and professional backgrounds

More Qualified Professional Market Researchers than any other company

Our principals

  • Szymon Duniec, BEc (Hons), QPMR, FAMSRS, MIPPA, MAASM, MAMI

    Managing Director | Melbourne

    Szymon is one of Australia’s leading public sector research consultants, with over 25 years of relevant experience.  He is a recent past National President of the Australian Market and Social Research Society (AMSRS) and is a Fellow of the Society.  Szymon is also a member of the Privacy Compliance Committee of the Association of Market and Social Research Organisations (AMSRO).

    Szymon has a hands-on role in translating research findings into meaningful and actionable outcomes.

  • Liz Duniec, BSc (Psych), Grad Dip (Org Psych), Master of Applied Positive Psychology, QPMR, FAMSRS, MIPPA, MAASM, MAMI

    Founding Director | Melbourne

    Liz established ORIMA Research in 1996 with the aim of being a provider of innovative and high quality research consultancy services to the public sector.  ORIMA Research is now Australia’s largest provider of research, evaluation and data analytics services to the public sector. Liz has over 25 years of experience in market and social research.

    Prior to starting ORIMA Research, she was a Principal of Interaction Consulting Group for three years and a management consultant with PriceWaterhouseCoopers (formerly Coopers and Lybrand’s Human Resources and Strategic Management Group) in Canberra for over four years.  Liz has an academic background in psychology, including a Masters in Applied Positive Psychology from the University of Melbourne.  She currently specialises in attitude and behaviour change through social marketing, communications research and strategic government research to support policy and program development and evaluations.

  • Rodney Latimer, BA (Hons) (PolSci, Eco, Asian Studies), QPMR, MMSRS

    Director | Canberra

    Rodney has a background in economics and political science. He has over 20 years of experience in market and social research in both the public and private sectors.

    He is highly experienced in the project management of sensitive government-to-business and business-to-business research.  He specialises in policy development and program management research, client/stakeholder research, employee research, corporate strategy development and service delivery.

  • Andrew Lenihan, BEc (Hons), QPMR, MMSRS, MAES

    Partner | Canberra

    Andrew is an economist and joined ORIMA research in 1999 after working for several years in economic analysis roles in Australian Public Service agencies.  He has almost 20 years’ experience across a broad range of research methodologies, spanning quantitative and qualitative research (including employee, client and stakeholder research), performance audit and evaluation.

    Andrew has won several awards from the Research Industry Council of Australia, including most recently the 2016 Research Technology and Innovation Effectiveness Award for the NSW Department of Family and Community Services Quality Framework Reporting project.

  • Chris Sadler, BEc (Hons), QPMR, MMSRS

    Partner | Canberra

    Chris is the leader of our IT Applications Division.  He is an economist with over 20 years of experience in market, social and economic research in the public sector.  Chris specialises in information technology solutions, including the design and implementation of online survey instruments and other web-based information collection systems, including staff ballots.  Chris has been the recipient of multiple awards from the Research Industry Council of Australia, including the Research Technology and Innovation Effectiveness Award for the NSW Department of Family and Community Services Quality Framework Reporting project in 2016.

  • Adam Allanson, BEc (Hons), QPMR, MMSRS

    Associate Partner | Canberra

    Adam has 20 years of experience in economic, social policy and market research.  He has been a Qualified Professional Market Researcher since 2004 and has been lecturing economics at the Australian National University (ANU) since 2011.  Adam held various economic analyst positions in the Commonwealth Treasury before becoming the Senior Adviser (Domestic Economy) in the Department of the Prime Minister and Cabinet in 1998.

    Adam is currently a member of the Board of the Australian Market and Social Research Society and holds the positions of Treasurer and Chair of the Audit and Risk Committee.

  • David Bruce, BSc (Hons), MA (Psych), QPMR, MMSRS

    Associate Partner | Canberra

    David has a background in psychology, and 21 years’ experience in the market and social research industry.  He is an experienced quantitative and qualitative researcher and leads one of the Strategic Research Teams which specialises in community measurement.

    He is a Committee Member and former Chair of the ACT Division of the Australian Market and Social Research Society, and holds the Society’s higher Qualified Professional Market Researcher (QPMR) accreditation.